Interesting Books for Digital Marketers
This is more of a sales beginners’ book and demystifies the idea of “why people buy” before one can truly understand “how to sell”. The author does sometimes sound a bit pompous but his focus is more on fixing your own attitude than about picking up temporary tricks to bag sales. That may be a reason why this book is great for people who are already convinced sales is their calling or who own their own businesses and will do what it takes to make sales central to their business values.
If you’re trying to brand an organization, this is the “how to” book you should read. Regardless of the size and type of your organization – small or midsized, for profit or nonprofit, or even family owned – or stage of branding you’re in, this book is chock full of concise, real world, step-by-step information, written in down to earth language. Although larger marketers could easily benefit from this book, it’s written with the understanding that most organizations do not possess a multi-million dollar war chest